Industry leading research.
The AHLA Foundation funds research that matters to the lodging industry. Below are our most current funded research partnerships. See our past funded research page for more on the work that the Foundation has funded in past years.
Final research reports for most of the AHLA Foundation-funded research can be found on AHLA’s website. Some require AHLA members to log in to the Members Only section to access AHLA Research.
*Nonmembers may purchase study results for $3,000 through Member Relations.
Emsi Career Pathways
Emsi, a labor market analytics firm and affiliate of the Strada Education Network, received a 2019 AHLA Foundation research grant to analyze career pathways within the hotel industry. The research uses Emsi’s profile database, consisting of roughly 136 million online profiles, to provide insights on the career pathways hospitality students follow as they advance in their career. Emsi found remarkable data on hospitality degree-granting programs, namely that graduates with associate degrees are more likely to remain in the same industry in comparison to their bachelor’s degree counterparts. The data showed that associate and bachelor’s degree holders see similar wage growth of 53% over their careers. Both degrees are an equally good investment when one stays in the industry. Emsi also confirmed that tenure in the hospitality industry pays off, leading to high-paying managerial positions given the experience and industry-specific education received. The final report can be found here.
Economic Impact of the US Hotel Industry
The 2019 Oxford Economics Report revealed that Hotels power America’s economy and support their employees. Hotels support more than 1 in 25 American jobs – 8.3 million in total. Overall, the hotel industry supports $395 billion in wages, salaries and other compensation, both directly at properties and in the communities they serve. Three out of every five hotels (61%) are small businesses, totaling more than 33,000 properties nationwide. Hotels contribute nearly $660 billion to the U.S. GDP. A representative hotel with 100 occupied rooms supports nearly 250 local jobs and generates $18.4 million in guest spending. The final report is on AHLA’s website.
The Hotel and Lodging Industry plays an important dual role as both a key economic supplier in the hospitality and tourism industry and an essential community resource for resiliency during times of natural disaster and crisis. While the economic impact of the hotel and lodging industry is well documented, this study aims to show the value this industry provides local communities and cities during and after major disasters that too often impact destinations like Florida, California and Texas on a regular basis.
Up Close & Personal with Generation Z
This report provides insights into Generation Z: What motivates them? What influences their career choices? How do they perceive the Hotel and Lodging industry? It provides a quantitative lens with which to evaluate how Gen Z’s attitudes, behaviors, and preferences, impact hiring managers’ and hotel executives’ recruitment and retention efforts. Key findings on our recent Gen Z study in partnership with BW Research and HCareers can be found here. Download the infographics here.
Interactive Food Waste Management for Hotels
With a $50,000 grant, the AHLA Foundation funded a new online platform, "Hotel Kitchen," to feature the Interactive Food Waste Management for Hotels, which showcases best practices for food waste reduction in hotels. This follows a pilot research project conducted by the World Wildlife Fund (WWF) in collaboration with AHLA's Sustainability and Food & Beverage committees and supported by The Rockefeller Foundation. The aim of the research was to create a persuasive institutional narrative and success story to spur action across the entire food service industry. Workshops have also been conducted to help spread this message to different regions. The toolkit can be downloaded at Hotel Kitchen.
Women in Hospitality
The Castell Project will benchmark and track the percentage of leadership positions held by women in the hospitality industry. Annual statistics will be published for the next four years. The AHLEF Foundation has signed on for a multiyear funding agreement for this important project. The 2020 report is now available here! See the full 2019 report here.
ANSI Committee Support
This funding from the Foundation provides the necessary resources so the lodging industry can engage with the ANSI Committee regarding any proposed changes to commercial building accessibility requirements, which, if adopted, could eventually appear in state building codes and significantly impact hoteliers.