A Difficult Year Still Delivered Hope

In the industry’s most challenging year on record, the AHLA Foundation sought to support our employees and industry as hotels were forced to shut down and/or undertake material changes to their businesses. 

As the year draws to a close, we wanted to share with you how we sought to provide a lifeline to our employees, our partners, and the communities we serve. 

AHLA Foundation highlights: 

  1. Launching a COVID Relief Fund to provide $3.5 million worth of free educational resources for two months to help more than 20,000 furloughed employees continue their education and develop industry skills by enrolling in more than 28,000 courses.
  2. Awarding $1 million in academic scholarships to help over 300 bachelor and graduate degree hospitality students advance their education during the 2020/2021 academic year.  
  3. Creating a $100,000 scholarship program to partner with 10, two-year hospitality programs around the country for the 2021/2022 academic year.
  4. Achieving a 94% retention rate among the 1,000 apprentices enrolled in our Lodging Manager Apprenticeship Program, which is focused on advancing employees into management positions. 
  5. Establishing the No Room for Trafficking Campaign under the auspices of the Foundation — committing to provide long-term support and economic stability for survivors, while advancing training and education to prevent human trafficking in the lodging industry.

We were so proud and honored that our workforce development efforts were recognized at the highest levels when we received the White House’s Pledge to America’s Workers Presidential Award with AHLA.     
In a year when giving is more important than ever, please give to the Foundation to further our work and help the industry build for the future. 
The Foundation’s programs are changing the industry by changing lives, like Tevin Barnes, and your support is making a difference. 
Thank you and Happy Holidays!

Yours in Hospitality,  

Greg Juceam 
AHLA Foundation Chair of the Board of Trustees